A thought that comes to mind, is that since Grappo and the boys are constantly dissing Appy, Grappo is eating into the brand persona of Appy which results in Appy being not as cool as the rapper. Will that result in brand cannibalization for Appy Fizz?
Also, what is the scope for the launch of a non-aerated beverage dubbed just Grappo??
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Also, what is the scope for the launch of a non-aerated beverage dubbed just Grappo??